Kyle Kiser: Behavior change is where value is derived in digital health

February 07, 2022 00:22:31
Kyle Kiser: Behavior change is where value is derived in digital health
The Big Unlock
Kyle Kiser: Behavior change is where value is derived in digital health

Feb 07 2022 | 00:22:31

/

Show Notes

In this podcast, Kyle Kiser, CEO of RxRevu, discusses how they have built a data network to provide real-time patient-specific prescription pricing information to providers at the point of care. 

Pharmacy Benefits Management is a concentrated space with a handful of players. The PBM model is changing into something more holistic and more focused on managing patients, not just around pharmacy benefits specifically, but managing the total cost of care, using pharmacy benefits as a tool to achieve the goals. RxRevu has focused on building trust in their tool to drive prescription behavior change among providers. Kyle also emphasizes the need to have the tools in the hands of the right users to drive impact. 

Kyle advises digital health startups to spend time on understanding where the value accrues in terms of finding customers. While it may look chaotic from the outside, the incentives in the healthcare value chain drive rational decisions for each entity. He urges startups to understand incentives and builds business models within them. Take a listen. 

Other Episodes

Episode 0

February 01, 2021 00:30:21
Episode Cover

Ray Lowe: In any healthcare organization, integration of third-party apps with your digital solutions can either make or break you.

In this episode, Ray Lowe discusses the multi-year digital “overhaul” at AltaMed and the challenges they faced while driving adoption of digital solutions in...

Listen

Episode 0

August 29, 2022 00:23:10
Episode Cover

Jared Antczak: Technology integration is one of the greatest opportunities that we have in healthcare

In this episode, Jared Antzack, Chief Digital Officer at Sanford Health, discusses the special considerations that go into serving their widely dispersed population and...

Listen

Episode 0

February 21, 2022 00:27:21
Episode Cover

Andrew Le, MD: Besides the act of healing, everything else should be automated away in healthcare.

Andrew Le started Buoy Health after he realized healthcare consumers were relying on Google search and other sources to make decisions about their care....

Listen